Channel Management

SMB Value Partners has experience developing integrated marketing campaigns with our clients that cross more than 20 diverse channels.  We leverage opportunities across email marketing, SEM/SEO/paid search, online advertising, direct sales, database marketing, direct mail marketing, telemarketing, social media, strategic partners/alliances, media partners, bricks and mortar establishments, word of mouth, webinars, blogs, web communities, web content marketing, mobile marketing, product catalogs (print/digital), events/conferences, publications (print/digital) and trade shows.

Integrated Marketing Communications

Having multiple channels to leverage for marketing communications purposes presents great opportunities, but there are challenges to overcome.  The objective of any integrated marketing communications campaign is to ensure the strategies are unified, with consistent brand messaging across all channels, and are focused on the customer.  SMB Value Partners works with our clients to ensure their communication strategies leverage the most appropriate channels to the target audience and which are most relevant in meeting the objectives of their brand strategy.